Audience Research to Assess Member Needs

Published by .orgCommunity and Missouri Society of Association Executives

Registration

Schedule:

Wednesday, February 19, 2020

12:30 PM CENTRAL

(10:30 PT / 11:30 MT / 1:30 ET)

Duration: 60 minutes

  • $45 for Members
  • $75 for Non-member

Registration Closed

This program is not accepting registrations at this time.

Already Registered?

Refer to confirmation e-mail for connection instructions.

Summary

Associations are important to their members, but why? Are you making decisions with only anecdotal or experiential data? Comprehensive audience research is required to truly assess your members wants, needs, and reasons to become and stay a member. Join us to learn how to gather audience research and utilize it to highlight member benefits, increase retention, and grow your association.


Presenters

Mike Kovach
As a Business Development Executive, Mike focuses on guiding and helping to grow current and new customer digital presence. Mike collaborates with the Adage team to make sure clients are following best practices aligning business goals with the...More
Jake Toohey
Since joining Adage in January of 2012, Jake has worked with associations, ecommerce, and manufacturing clients to help them realize and reach their digital goals. Through consulting and strategizing, Jake focuses on clients immediate and long-term...More

Program Agenda

1. Audience research

a. Define the audience
b. How to, when and where

2. Using audience research to inspire innovation

3. Managing change in your association

a. Selling concepts to the board
b. Getting buy-in from association employees

How To Attend

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Registration

Schedule:

Wednesday, February 19, 2020

12:30 PM CENTRAL

(10:30 PT / 11:30 MT / 1:30 ET)

Duration: 60 minutes

  • $45 for Members
  • $75 for Non-member

Registration Closed

This program is not accepting registrations at this time.

Already Registered?

Refer to confirmation e-mail for connection instructions.

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