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Is it Time for an Event Sponsorships Makeover?

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Date Published

July 27, 2017


Florida Society of Association Executives




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Does your organization offer the same sponsorship opportunities year after year? Is your sponsorship revenue stagnant or declining? If you answered “yes” to either of these questions, your exhibit and event sponsorship offerings may need a facelift.

Reinventing your sponsorship program should not be a chore, rather a challenge worth embracing. By following the five steps shared in this presentation, your association can be on its way to making sure your partners and vendors are fighting for a chance to sponsor your next event.

Key Take-aways:

  • Discover how to evaluate sponsorship programs and recognize strengths and opportunities for updates, customization and growth.
  • Learn five actionable tips to strategically approach their sponsorship revitalization, along with advice on how to implement this advice.
  • Uncover how to leverage the value of members and attendees when customizing sponsorship programs.
  • Understand the importance of thinking about the big picture when acquiring, retaining, and engaging event sponsors.

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Charles Popper

During his nearly 20 year-tenure with Naylor Association Solutions, Charles Popper has helped hundreds of associations... Read More

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Program Titles and Supporting Materials

This program contains the following components:

Is It Time for an Event Sponsorships Makeover? - Video
Is it Time for an Event Sponsorships Makeover? - Handout
eBook - 5 Steps to a Profitable Event
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If applicable, you may obtain credit in multiple jurisdictions simultaneously for this program (see pending/approved list below). If electing credit for this program, registrants in jurisdictions not listed below will receive a Certificate of Completion that may or may not meet credit requirements in other jurisdictions. Where applicable, credit will be only awarded to a paid registrant completing all the requirements of the program as determined by the selected accreditation authority.

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How to Attend

Join the self-paced program from your office, home, or hotel room using a computer and high speed internet connection. You may start and stop the program at your convenience, continue where you left off, and review supporting materials as often as you like. Please note: Internet Explorer is no longer a supported browser. We recommend using Google Chrome, Mozilla Firefox or Safari for best results.

Technical Requirements
You may access this course on a computer or mobile device with high speed internet (iPhones require iOS 10 or higher). Recommended browsers are Google Chrome or Mozilla Firefox.

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