CAE Education Hours Bundle # 3

In this webinar, Dr. Drumm McNaughton, a 20+ year leadership and change management expert who is added over $500 million to organizations’ bottom lines, will walk participants through the nuts and bolts of how to grow and build value in your organization.

Participants will learn how to:

• Better engage your board, members, and staff
• Align mission with values and build stakeholder value to facilitate change
• Reduce resistance to change and make change stick

Attendee Feedback:
"Very clear and concise!"

Please note that CAE exam and renewal applicants can only use a maximum of 50% of their application hours from self-study programs.

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Join us for a robust conversation of what new member on-boarding is, how your strategies look, how they COULD look, and new ways of making it simple, fun, engaging, talked-about and of course a budget line item.

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Join Heidi Otway, Vice President, Public Relations & Social Media and Sarah Tyson, Social Media Manager at SalterMitchellPR for a discussion about embracing the power of social media analytics. With the right data, associations can gauge what’s working to engage key audiences, grow membership and prompt event participation. Heidi Otway and Sarah Tyson will walk attendees through the process of using social media analytics — from determining what to measure, to leaning on third-party tools to capture additional insights, to producing clear and concise reports for senior management.

Here is what your peers have said about this program:
“I enjoyed the content and the presentation both speakers were informative!”
“Content was relevant, nice question answer interaction.”

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The long-term success of associations heavily depends on the strong leadership of a rock-solid board-CEO Strategic Governing Team. And experience has taught that association CEOs who are truly “board-savvy” must take the lead in building such partnerships. Drawing on Doug Eadie’s best-selling book, The Board-Savvy CEO, “The Board-Savvy CEO” webinar will provide participants with detailed, practical and thoroughly tested guidance in becoming truly board-savvy CEOs. The major topics that will be covered in this webinar program are: the detailed content of association governing work; the key characteristics of board-savvy CEOs; and the primary partnership-building roles of the board-savvy CEO, including: Chief Board Developer; Chief Governing Process Designer; and Chief Governing Relationship Manager. Special attention will be paid to the role of the board-savvy CEO in turning board members into satisfied owners of their governing work via well-designed engagement of board members in shaping their governing decisions and judgments and close attention to the emotional/ psychological dimension of the board-CEO partnership.

Please note that CAE exam and renewal applicants can only use a maximum of 50% of their application hours from self-study programs.

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Does your organization offer the same sponsorship opportunities year after year? Is your sponsorship revenue stagnant or declining? If you answered “yes” to either of these questions, your exhibit and event sponsorship offerings may need a facelift.

Reinventing your sponsorship program should not be a chore, rather a challenge worth embracing. By following the five steps shared in this presentation, your association can be on its way to making sure your partners and vendors are fighting for a chance to sponsor your next event.

Key Take-aways:

• Discover how to evaluate sponsorship programs and recognize strengths and opportunities for updates, customization and growth.
  
• Learn five actionable tips to strategically approach their sponsorship revitalization, along with advice on how to implement this advice.
  
• Uncover how to leverage the value of members and attendees when customizing sponsorship programs.
  
• Understand the importance of thinking about the big picture when acquiring, retaining, and engaging event sponsors.
  
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